Current projects
Jammin Pizza
Project Type
Strategic Brand Marketing
Jammin Pizza is a vibrant pizza company known for its authentic, hand-stretched stone-baked pizzas made with award-winning dough and premium toppings. The brand focuses on giving back to community, with part of the proceeds supports homelessness initiatives.
Brand & Experience
A large emphasizes “1 LOVE” with a laid-back, community-focused atmosphere where quality meets warmth
Client brief
Jammin Pizza came to me looking for ways to boost business while staying true to their bold, community-driven brand. Known for their hand-stretched, stone-baked pizzas and local presence, they wanted help translating their vibrant personality into marketing that would drive real results.
Client profile
I developed a detailed customer persona to lay the foundation for targeted marketing. Using data gathered from their delivery app — including order frequency, time of purchase, and location — I performed a basic audience segmentation analysis.
I concluded that their primary audience consists of mid-to-late-career adults based in the Southam area. These individuals typically have a stable disposable income, live in family households, and work 9–5 professional or trade jobs. Their purchasing behaviour suggests they value convenience, quality ingredients, and consistency, and are willing to pay a premium (e.g. £13 per pizza) for food that fits those expectations.
This strategic foundation allowed the brand to move beyond generic promotion and start building targeted, conversion-focused campaigns rooted in real consumer insights.
Print Marketing
I chose to start with print marketing because it was the most effective way to reach Jammin Pizza’s core audience—local, family-oriented customers who may not be as active online. A well-designed leaflet allowed us to get directly into homes, where it could sit on the counter or fridge as a visual reminder when people were deciding what to eat.
Print also felt like the right fit for the brand—something tangible, trustworthy, and personal. It helped reinforce Jammin Pizza’s presence in the community and created a stronger connection with customers right in their delivery zone.
Leaflet
The design includes:
• Strong Calls to Action – Encouraging orders and brand engagement.
• Consistent Branding – A cohesive color palette, typography, and visuals
• Clear, Engaging Layout – Ensuring readability and visual appeal.
• Emotional Storytelling – Showcasing the brand’s social impact.
This leaflet aligns with Jamming Pizza’s brand identity and values, effectively promoting its
offerings while strengthening its community presence and credibility
Alongside print marketing, I developed an organic social media strategy which ensured a consistent and authentic brand presence online.
This included:
• Announcement Posts – Promoting new opening dates and key updates.
• Engagement-Focused Content – Creating reels, behind-the-scenes footage, and interactive stories to increase brand visibility.
To encourage consistent growth and deeper audience connection, I implemented a daily engagement strategy:
Replied to every comment and DM to build trust and brand warmth
Reposted tagged stories and customer-generated content to boost visibility and community feel
Used Instagram and Facebook insights to identify and double down on what performed best (e.g. saveable, shareable, and high-engagement posts)
For growth, I introduced simple tools like:
Giveaways (“Free pizza for you + a friend!”) to drive shares and expand reach
Regular story content to keep the brand active, visible, and top-of-mind
Bloom (Mock)
Bloom
Project Type
Brand Identity & Concept Design
Client brief
Bloom is a botanical-inspired work café designed for creative freelancers, remote workers, and health-conscious locals. It offers locally sourced food and a naturally lit, plant-filled space that supports slow living and focused productivity.
The brand identity should reflect this ethos — clean, calming, and intentional — capturing the essence of natural wellness and mindful living. We want a modern, approachable look that connects with our community and encourages customers to slow down, work deeply, and savor their time.
Deliverables include:
- Full brand identity (logo, colour palette, typography)
- Menu design
- In-store and exterior signage
- Loyalty cards
- Social media launch assets and content templates.
The overall goal is to create a cohesive and inviting brand experience that mirrors the calm, botanical atmosphere of our café.
Audience research
Target Audience Summary
Bloom speaks to creative, health-conscious women in their 20s–30s — mostly freelancers, remote workers, and digital natives drawn to wellness, aesthetics, and intentional living. They seek calm, inspiring spaces to work, connect, and recharge with nourishing, locally sourced food and botanical drinks. Middle-income (£25k–£45k), they value quality and are happy to spend on brands that reflect their sustainable, slow-living mindset.
Persona Snapshot: Clara
Clara, 29, is a freelance designer who balances client work with yoga and journaling. She chooses brands aligned with her values — calm, sustainable, and visually inspiring — and loves cafés that feel like an extension of her lifestyle
Core Segments Freelancers & Creatives, Wellness-Focused Professionals, Side-Hustlers & Hybrid Workers
Persona Snapshot – Clara
Clara, 29, is a freelance designer who balances client work with yoga and journaling. She chooses calm, aesthetic spaces that support focus and align with her sustainable lifestyle. She’s drawn to brands that feel intentional, grounded, and visually inspiring.
Pain Points
Noisy or uninspiring cafés
Limited healthy, ethical options
Overcrowded or overly commercial spaces
Motivations
To feel calm and inspired while working
To support brands that align with her value.
To enjoy high-quality food, drinks, and atmosphere
Implications
– Tone: Calm, thoughtful, aesthetic — never pushy
– Visuals: Soft, botanical tones; minimal design
– Channels: Instagram Reels, Pinterest, newsletters, in-store experiences
– Collabs: Local creatives, wellness brands, co-working communities
Branding and logo
Brand Positioning
Bloom is positioned as a lifestyle café brand that blends mindful living with productivity. It targets a niche audience of remote professionals, wellness-conscious creatives, and local community members seeking an environment that supports both work and wellbeing.
The brand’s tone of voice is calm, intentional, and inspiring, aligning with its tagline: “Naturally Nourishing Work & Life.”
Logo
Bold sans-serif typeface (Passion One) conveys strength, clarity, and presence — reflecting Bloom as a grounded, intentional space.
The botanical illustration also functions as a versatile brand mark, allowing the visual identity to remain consistent and recognisable across platforms and applications
The full stop at the end of “BLOOM.” subtly reinforces decisiveness and presence, suggesting clarity of mission — a small visual cue that reflects brand confidence.
This logo is not just decorative — it functions as a core brand asset. It’s scalable, versatile across formats (from signage to packaging), and rooted in brand storytelling.
Colours and typography
Colour Palette and Typog
The colour palette reflects the café’s natural and healthy vibe through earthy tones that evoke warmth and wellness. This is complemented by typography that juxtaposes the bold, attention-grabbing Passion One with the clean, approachable Niche. Together, this cohesive visual system strengthens brand recognition and fosters emotional connection across marketing touchpoints, boosting audience engagement and loyalty.
Together, the visuals work as a cohesive identity system — driving brand recognition and emotional association across all touchpoints.
Menu Design
This menu was intentionally designed to reflect the café’s calm, botanical vibe — ensuring clarity and ease for customers. The soft colour palette and clean layout mirror Bloom’s natural, minimalist working environment.
The simple, hand-drawn illustrations add a warm, personal touch that reinforces Bloom’s approachable, community-centered feel. The result is a menu that’s not only functional, but also strengthens the brand’s identity as a space for “Naturally Nourishing Work & Life.”
Loyalty card
Bloom
Social media launch
This social media launch will aim to build awareness, attract the ideal audience, and create excitement around Bloom Café’s launch by using an intentional, aesthetic, and community-focused social media strategy.
Platform set up – Instagram
Instagram is the primary marketing platform for Bloom Café because it aligns perfectly with the brand’s visual identity . Their core audience (freelancers, creatives, and wellness lovers) already uses Instagram to discover local experiences, follow brands that reflect their values, and share content that inspires them. The platform supports brand storytelling through visuals, reels, and interactive features like polls and stories, making it ideal for engagement, community-building, and driving foot traffic. building awareness, emotional connection, and loyalty.
Content Phases
Pre-Launch (4–6 weeks before opening)
Content Ideas:
“Coming soon” moodboard
Behind-the-scenes (build, team, first drinks)
Brand values (wellness, sustainability, slow living)
Meet the team or founder
Countdown graphics
Interactive stories (polls, Q&A, menu votes)
CTA Examples:
“Follow us for launch news!”
“Tag someone who needs a calm space to work.”
“What botanical drink should we try first?”
Launch Week (Opening Day – Day 7)
Content Plan:
Day 1: Brand intro + mission
Day 2: Menu showcase (top 3 drinks/snacks)
Day 3: Café interiors + ambiance
Day 4: Customer reactions / stories
Day 5+: Founder voice / behind-the-scenes / thank you post
Live Coverage:
Stories: Behind-the-scenes, team moments, live atmosphere
Encourage: “Tag us in your Bloom moment” → Repost UGC
Post-Launch (Week 2+)
Content Themes:
Work & Wellness Tips
Food & Drink Stories
Community Events / Partnerships
Quotes
User-Generated Content (tagged posts)
Partner with local influencers or creatives
Use geo-targeted Instagram ads (1–3 mile radius)
Engagement & Growth
Daily Practices:
Reply to every comment and DM
Repost tagged stories & content
Use insights to track what performs best (saveable, shareable, engaging)
Growth Tools:
Giveaways (“Free coffee for you + a friend!”), Hashtag strategy, Stories
Content Example
