I’m a 23-year-old from Warwickshire, the land of Shakespeare – I guess that explains my love for writing. Fresh off a law degree where I graduated with first-class honors. But here’s the thing—law wasn’t my calling. After uni, I wasn’t sure what I wanted, so I did the ultimate cliché: I went “finding myself.” Picture me on a remote island in Southeast Asia, dodging spiders (yep, I’m terrified of them!), or road-tripping in a van across Australia. That trip taught me a ton about myself, but the biggest discovery? My love for marketing.

Standing on a train platform in Thailand, I was mesmerized by the vibrant billboards—so different from anything back home. They weren’t just ads; they were stories, colors, and emotions grabbing my attention. I started digging into marketing techniques, falling down a rabbit hole of strategies from the world’s biggest brands. Now, I’m hooked, and I love to write, so what better way to share my obsession than with a blog?

Marketing, to me, is about connection. It’s the art of making someone stop, look, and feel something—whether it’s a clever pop-up or a billboard in a Thai train station. This blog is my space to unpack those ideas, share what I’m learning, and geek out over campaigns that inspire me. Whether it’s a genius pop-up or a viral social media moment, I’m here to break it down and show how marketers can make big impacts, even on small budgets.

What to Expect from This Blog:
Here’s the plan: I’ll be diving into marketing campaigns that catch my eye, expect posts about:

• Campaign Breakdowns: Why some brands nail it (and others miss the mark).
• Marketing Tips: How to use strategies like storytelling and UGC to stand out.
• My Journey: The highs, lows, and lessons of chasing my marketing dreams.

I’m so excited to share this with you, whether you’re a fellow marketing nerd or just curious about what makes brands pop. My next post will dive into Blank Street’s campaign, so stay tuned for that!

Let’s Connect!
Thanks for joining me on this adventure. I’d love to hear from you— let me know what campaigns you’re obsessed with!
Here’s to exploring marketing!